Brew & Brand: The Ultimate Beer Label Challenge

Design bold labels, craft unforgettable stories, and pitch your brew to win in Brew & Brand: The Ultimate Beer Label Challenge. This creative, high-energy experience blends teamwork and imagination as teams compete to create the next must-have craft beer brand.

Main Info

  • Experience Details

Teams will step into the role of craft brewers and brand creators as they compete to design the next iconic beer label. Combining creativity, collaboration, and a splash of fun, this activity encourages teamwork, innovation, and storytelling.

Event Flow:

  1. Welcome & Icebreaker
  • Kick off with a brief intro about the rise of craft beer and the power of great branding.
  • Quick warm-up game (beer trivia, “Name that Brew,” or “Guess the Label”).
  1. Brewery Brief
  • Each team is “hired” by a fictional brewery with a unique personality (e.g., adventurous, eco-friendly, rebellious, sophisticated).
  • Teams receive a short brand profile and target audience description.
  1. Label Design Challenge
  • Teams brainstorm and design:
    • Beer name
    • Label design (can be sketched on paper, created digitally, or crafted using provided materials)
    • Brand story (a short, fun backstory about the beer)
  • Optional: Use provided templates, markers, stickers, or tablets.
  1. Marketing Pitch
  • Each team presents their beer label, name, and brand story to the group or a panel of “judges.”
  1. Judging & Awards
  • Judging categories could include:
    • Most Creative Name
    • Best Label Design
    • Funniest Brand Story
    • “Would Totally Buy This” Award
  • What's Included
  • Lead Facilitator/Emcee
  • Staff (As Needed)
  • Pre Event Coordination
  • Event Coordination
  • Charity Procurement (For CSR Events)
  • All Products, Travel, Gratuity
  • What's Not Included
  • Food and Beverage
  • AV
  • Room Setup (Tables And Chairs)
  • Product Shipment
  • Categories
  • Book your Experience

Please fill out our booking form. This isn’t locking you into anything. Upon submission, a member of the Wild Rooster Events sales team will contact you to firm up dates and guide you through the process.


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