Teams will step into the role of craft brewers and brand creators as they compete to design the next iconic beer label. Combining creativity, collaboration, and a splash of fun, this activity encourages teamwork, innovation, and storytelling.

Event Flow:

1. Welcome & Icebreaker

• Kick off with a brief intro about the rise of craft beer and the power of great branding.
• Quick warm-up game (beer trivia, “Name that Brew,” or “Guess the Label”).

2. Brewery Brief

• Each team is “hired” by a fictional brewery with a unique personality (e.g., adventurous, eco-friendly, rebellious, sophisticated).
• Teams receive a short brand profile and target audience description.

3. Label Design Challenge

• Teams brainstorm and design:
  • Beer name
  • Label design (can be sketched on paper, created digitally, or crafted using provided materials)
  • Brand story (a short, fun backstory about the beer)
• Optional: Use provided templates, markers, stickers, or tablets.

4. Marketing Pitch

• Each team presents their beer label, name, and brand story to the group or a panel of “judges.”

5. Judging & Awards

• Judging categories could include:
  • Most Creative Name
  • Best Label Design
  • Funniest Brand Story
  • “Would Totally Buy This” Award